In this episode I'm sharing the 5 reasons you need to have an email list - seriously this is one of my favorite topics because without an email list, I wouldn’t be where I am today.

But before we dive in, I want to share a personal experience from last week.

We were in Orlando Florida for a volleyball tournament, and I rarely checked social media. It was so nice to disconnect from the noise and distractions of social media. So nice in fact, it’s been hard for me to log back on now that we’re back home.

During this social media hiatus, I sold a few podcourses and connected with some potential guests. I only posted on social media one time.

Whenever I step away from the constant scroll and swipe, it allows me to truly immerse myself in the world of email marketing, creating meaningful connections and nurturing relationships with my subscribers.

This reminded me of the incredible potential we have to connect with our audience on a deeper level, beyond the surface-level engagement of social media algorithms. Email provides a serene and intimate space where we can share valuable content, insights, and offers that truly resonate with our subscribers.

(If you're ready to get started with email marketing and need an email provider, I recommend Aweber. Get started today for FREE, click here. This is an affiliate link so if you sign up, I may receive a commission, at no extra cost to you.)

So, let's embrace the wisdom gained from my own vacation experience. Let's explore the fantastic reasons why having an email list is not just a marketing strategy, but a profound means of building authentic connections with our audience.

Reason Number One: Direct Communication Channel:

An email list presents a powerful platform for direct communication, where your words can reach the hearts and minds of your subscribers without any barriers or intermediaries. Embrace this opportunity to establish a profound connection and share your message in a way that resonates deeply with your audience.

Reason Number Two: Targeted and Engaged Audience:

Behold the power of a well-cultivated email list, where you can assemble a community of passionate and engaged individuals who are eager to embark on a shared journey. These individuals have willingly entrusted you with their email addresses, indicating a genuine interest in what you have to offer. With their undivided attention, you have the opportunity to tailor your messages, cater to their unique needs, and inspire them with content that aligns harmoniously with their aspirations.

Reason Number Three: Relationship Building:

It is within the realm of your email list that connections are forged, nurtured, and transformed into something extraordinary. By consistently providing valuable insights, thought-provoking ideas, and heartfelt stories, you can build a foundation of trust and mutual respect. Witness the transformation as your subscribers become more than just recipients of emails but enthusiastic advocates and loyal companions on your path to success.

Reason Number Four: Ownership and Independence:

In a world where algorithms reign and platforms evolve, having your own email list grants you the freedom to chart your own course. No longer bound by external forces, you can take control of your destiny and create an environment where your ideas and offerings thrive. You don’t have to worry about changing algorithms or being shadow banned. Revel in the power of independence as you navigate the vast landscape of email marketing, guided solely by your vision and purpose.

Reason Number Five: Increased Conversion Rates:

Engaged subscribers who eagerly anticipate your emails are primed to take the next step on their journey. By crafting compelling campaigns that tap into their desires, aspirations, and pain points, you ignite the spark of inspiration that propels them towards meaningful action. Witness the magic unfold as your conversions soar, propelling your business to new heights of success.

If you like this topic, then grab my list of 50 ideas for therapists to generate more income. In the email series I also cover ideas of how to grow your emal list, what types of lead magnets work to grow your list as well the mindset you need to cultivate when stepping outside of the therapy room and pivoting your skill set.

(If you're ready to get started with email marketing and need an email provider, I recommend Aweber. Get started today for FREE, click here. This is an affiliate link so if you sign up, I may receive a commission, at no extra cost to you.)

The Therapy Show with Lisa Mustard is sponsored by TherapyNotes!

Why not find out what more than 100,000 mental health professionals already know, and try TherapyNotes for 2 months, absolutely free. Click here: www.lisamustard.com/therapynotes or enter promo code “Lisa” at www.TherapyNotes.com.

Need continuing education contact hours? If so, then be sure to check out my Podcourses. 

Learn about Holistic Counseling with Chris McDonald, LCMHC - check out her trainings here.

Visit my Etsy shop for social media ready templates.

See all my favorite and recommended Resources here.